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Archive | Avril Lavine

03 June 2010 ~ 14 Comments

Top Perfume Picks – Black Star

Avril Lavine
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Top Perfume Picks – Black Star

“We love perume and we love the way it can attract ones senses and opposite sex. We have put together our own perspectives and personal choices when it comes to smelling good.”

Black Star is the first fragrance release from pop star Avril Lavigne, in cooperation with Procter & Gamble Prestige, and it’s being promoted as “a deliciously distinctive fragrance that embodies Avril’s individuality.” Lavigne herself comments, “It’s all about being edgy and feminine in a fun way,” and she reportedly requested the Eau de Parfum’s dark chocolate accord, which is combined with notes of pear, hibiscus flower, and black plum.

Black Star’s pink-and-black, star-shaped bottle (see below) isn’t exactly a model of “individuality,” since it looks like the love child of Thierry Mugler Angel and Viktor & Rolf Flowerbomb. It’s weightier in person than it appears in photographs, and it includes a removable, studded metallic band that can be worn as a ring or a necklace charm. The Black Star box is also printed with a “studded” pattern and texture, as a reference to the belts and bracelets that Lavigne typically wears. I did a little extra research for this review, since I thought I didn’t know much about Avril Lavigne, other than that she’s a Canadian singer who sports a mall-punk style and that she infamously mispronounced David Bowie’s name at a Grammy Awards event.

Avril Lavigne Black Star perfume bottle

As promised, Black Star opens with a burst of pear and other synthetic fruit notes. The heart of the fragrance is a juicy, sweet floral, closely meshed with the plum note and perhaps some red currant. The base notes are gourmand, but not intensely so. Although the chocolate accord that went into the mix was originally very dark and velvety, in the final product it’s tempered by the ongoing floral-fruity notes. Black Star is nowhere near as candy-like as Britney Spears Fantasy. In comparison to other chocolate-based fragrances, it doesn’t have the androgynous, dry quality of Bond no. 9’s So New York, but since it’s intended for a younger, more “girlish” audience, that makes sense.

Black Star is nowhere near as “edgy” as it purports to be, but it succeeds in capturing Avril Lavigne’s image despite (or because of) that fact. We often complain that celebrity scents don’t live up to the personality or creative vision of their namesakes; well, in this case, Black Star embodies its subject pretty well. It’s like a well-crafted pop song: catchy and somehow familiar, packaged with a veneer of rebellion over a core of cute, and very well suited to girls in their early teens. Of course, if you’re older than that target audience (as I definitely am) and you’re looking for an accessible fruity-gourmand, you can still try it out as a guilty pleasure.

Avril Lavigne Black Star is available for $29 for 30 ml and $39 for 50 ml Eau de Parfum, and can be found at Kohl’s stores nationwide as well as the Kohl’s website. For more information and a list of international vendors, see the Black Star website.

Watch The Commercial for Black Star!

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